{"id":39832,"date":"2023-12-27T08:04:45","date_gmt":"2023-12-27T08:04:45","guid":{"rendered":"https:\/\/www.produktna-fotografija.si\/osnove-produktnega-fotografiranja-copy\/"},"modified":"2024-05-02T13:05:53","modified_gmt":"2024-05-02T13:05:53","slug":"kako-izdelati-moodboard","status":"publish","type":"post","link":"https:\/\/www.produktna-fotografija.si\/en\/kako-izdelati-moodboard\/","title":{"rendered":"How to make a creative plan \/ moodboard?"},"content":{"rendered":"<p><strong>The key is to choose the right technical approaches to product photography<\/strong>. Good planning is key to creating outstanding product photography. One of the most effective methods for expressing your vision is with the help of a creative plan or moodboard.<\/p>\n\n\n\n<p><strong>What is a Moodboard \/ Creative Plan?<\/strong><\/p>\n\n\n\n<p>Moodboard \/ Creative plan is like a collage of photos that visually shows your vision of photography.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2023\/12\/primer-moodboarda-1024x576.jpg\" alt=\"primer moodboarda\" class=\"wp-image-40055\" srcset=\"https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2023\/12\/primer-moodboarda-1024x576.jpg 1024w, https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2023\/12\/primer-moodboarda-300x169.jpg 300w, https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2023\/12\/primer-moodboarda-768x432.jpg 768w, https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2023\/12\/primer-moodboarda-18x10.jpg 18w, https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2023\/12\/primer-moodboarda.jpg 1245w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is the meaning of Moodboard?<\/strong><\/h2>\n\n\n\n<p>Creating a Moodboard is a fundamental step for successful product photography. It helps keep the team focused, ensure accurate interpretation of the client's ideas, and avoid unnecessary retakes.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What does a good Moodboard or Creative Plan contain?<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<ul><li><strong>7-10 strong images<\/strong>, which clearly express the desired atmosphere. Avoid random photos, as each photo should have a specific purpose,<\/li><\/ul>\n\n\n\n<ul><li><strong>Basic colors<\/strong>, which will dominate the photos,<\/li><\/ul>\n\n\n\n<ul><li><strong>Visual style<\/strong>: minimalist, classic, modern...<\/li><\/ul>\n\n\n\n<p>Follow us through the simple steps to help you craft a top-notch creative plan.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2023\/09\/65.jpg\" alt=\"65\" class=\"wp-image-37925\" width=\"468\" height=\"312\" srcset=\"https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2023\/09\/65.jpg 900w, https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2023\/09\/65-300x200.jpg 300w, https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2023\/09\/65-768x512.jpg 768w, https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2023\/09\/65-18x12.jpg 18w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Define Objectives and Message<\/strong><\/h2>\n\n\n\n<p>Before starting to create a moodboard, <strong>clearly define your goals and desires<\/strong>. What do you want to achieve? How do you want your products to be presented? How do you want your brand to appear in photos? Defining these goals will help guide your creative process.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Select Theme Color Palette<\/strong><\/h2>\n\n\n\n<p>Colors play a key role in creating the atmosphere and emotional response in photographs. Choose a themed color palette that matches your brand and products. It is important to consider the psychology of colors in order to be able to target the emotions of your potential customers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Finding sample photos and programs that help you with this<\/strong><\/h2>\n\n\n\n<p>You can find most of the photos on Pinterest <span class=\"has-inline-color has-vivid-cyan-blue-color\">(<\/span><a rel=\"noreferrer noopener\" href=\"http:\/\/www.pinterest.com\/\" target=\"_blank\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">www.pinterest.com<\/span><\/strong><\/a><span class=\"has-inline-color has-vivid-cyan-blue-color\">).<\/span> Great photos can be found by simply typing in the search engine on Pinterest<span class=\"has-inline-color has-black-color\">mo \u201c<\/span><a rel=\"noreferrer noopener\" href=\"http:\/\/www.pinterest.com\/search\/pins\/?q=product%20photography&amp;rs=typed\" target=\"_blank\"><span class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>p<\/strong><\/span><\/a><a href=\"http:\/\/www.pinterest.com\/search\/pins\/?q=product%20photography&amp;rs=typed\"><span class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>roduct photography<\/strong><\/span><\/a>or<a rel=\"noreferrer noopener\" href=\"http:\/\/www.pinterest.com\/search\/pins\/?q=product%20photography%20ideas&amp;rs=typed\" target=\"_blank\"><span class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>product photography ideas<\/strong><\/span><\/a>\u201d.<\/p>\n\n\n\n<p>Photos can be put together in a \"collage\" in the program as is <a href=\"http:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>C<\/strong><\/span><\/a><a href=\"http:\/\/www.canva.com\/\"><span class=\"has-inline-color has-vivid-cyan-blue-color\"><strong><em>anva<\/em><\/strong><\/span><\/a>, or forward them individually.<\/p>\n\n\n\n<p>Moodboards can be created by you (the agency) or by the client.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. LIST OF RECORDS<\/strong><\/h2>\n\n\n\n<p><strong>Each photoshoot is unique, as each client has different wishes, so we need a LIST OF PHOTOS.<\/strong><\/p>\n\n\n\n<p><strong>Seznam posnetkov<\/strong> je dokument, ki podrobno opisuje in na\u010drtuje vse fotografije produktov in \u0161tevilo fotografij, katere se ustvarja med fotografiranjem.<\/p>\n\n\n\n<p><strong>Some common items to include in your shot list for product photography are:<\/strong><\/p>\n\n\n\n<ul><li><strong>Individual products:<\/strong><\/li><\/ul>\n\n\n\n<ul><li>Full shots of each product.<\/li><li>Shots from different angles.<\/li><li>Close up shots to show details.<\/li><\/ul>\n\n\n\n<ul><li><strong>Group shots:<\/strong><\/li><\/ul>\n\n\n\n<p>If you want multiple products in one photo together to show the whole collection or how the products fit together.<\/p>\n\n\n\n<ul><li><strong>Use of the product:<\/strong><\/li><\/ul>\n\n\n\n<ul><li>Photos showing actual use of the product.<\/li><li>If possible, show different usage scenarios.<\/li><\/ul>\n\n\n\n<ul><li><strong>Accessories and features:<\/strong><\/li><\/ul>\n\n\n\n<ul><li>Photos that highlight specific features or functions of the product.<\/li><li>Photos that highlight packaging or accessories.<\/li><\/ul>\n\n\n\n<ul><li><strong>Details:<\/strong><strong><br><\/strong>Shots that show fine details, textures or patterns on the product.<\/li><\/ul>\n\n\n\n<ul><li><strong>Sizes and Perspectives:<\/strong><\/li><\/ul>\n\n\n\n<ul><li>Photos showing the product in different sizes (eg close-ups, long-shots).<\/li><li>Photos from different perspectives (eg from above, from below, from the side).<\/li><\/ul>\n\n\n\n<ul><li><strong>Environment:<\/strong><\/li><\/ul>\n\n\n\n<p>Is it appropriate to photograph the product in a certain environment or context?<\/p>\n\n\n\n<ul><li><strong>Color variations:<\/strong><\/li><\/ul>\n\n\n\n<p>If the product exists in several colors.<\/p>\n\n\n\n<ul><li><strong>Size Comparison:<\/strong><strong><br><\/strong>If you want photos showing the product compared to other items or by hand to determine the size.<\/li><\/ul>\n\n\n\n<p>The list of shots must be submitted before the start of the photo shoot. We do not conduct photography without a previously received list of shots.&nbsp;<\/p>\n\n\n\n<p>You can create a list of recordings in Excel. The more detailed the shot list, the better.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion:<\/h2>\n\n\n\n<p>By creating a creative plan in the form of a mood board and a shot list, you will ensure that the photo shoot runs smoothly and the result meets your expectations.<\/p>\n\n\n\n<p><strong>We look forward to working with you!<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Latest contributions<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<ul class=\"wp-block-latest-posts__list is-grid columns-3 wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/www.produktna-fotografija.si\/en\/produktna-fotografija-kljuc-do-uspesnega-oglasevanja\/\" aria-label=\"Product Photography: The Key to Successful Advertising\"><img decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2024\/09\/23-240x300.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Produktna Fotografija\" style=\"\" srcset=\"https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2024\/09\/23-240x300.jpg 240w, https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2024\/09\/23-819x1024.jpg 819w, https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2024\/09\/23-768x960.jpg 768w, https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2024\/09\/23-10x12.jpg 10w, https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2024\/09\/23.jpg 952w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.produktna-fotografija.si\/en\/produktna-fotografija-kljuc-do-uspesnega-oglasevanja\/\">Product Photography: The Key to Successful Advertising<\/a><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/www.produktna-fotografija.si\/en\/kako-produktna-fotografija-izboljsuje-spletno-prodajo\/\" aria-label=\"How does product photography improve online sales?\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2024\/08\/42-300x300.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"42\" style=\"\" srcset=\"https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2024\/08\/42-300x300.jpg 300w, https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2024\/08\/42-1024x1024.jpg 1024w, https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2024\/08\/42-150x150.jpg 150w, https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2024\/08\/42-768x768.jpg 768w, https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2024\/08\/42-1536x1536.jpg 1536w, https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2024\/08\/42-2048x2048.jpg 2048w, https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2024\/08\/42-12x12.jpg 12w, https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2024\/08\/42-600x600.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.produktna-fotografija.si\/en\/kako-produktna-fotografija-izboljsuje-spletno-prodajo\/\">How does product photography improve online sales?<\/a><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/www.produktna-fotografija.si\/en\/kako-izdelati-moodboard\/\" aria-label=\"How to make a creative plan \/ moodboard?\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2023\/12\/fotografiranje-izdelkov3-2-300x300.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"fotografiranje izdelkov3 2\" style=\"\" srcset=\"https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2023\/12\/fotografiranje-izdelkov3-2-300x300.jpg 300w, https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2023\/12\/fotografiranje-izdelkov3-2-1024x1024.jpg 1024w, https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2023\/12\/fotografiranje-izdelkov3-2-150x150.jpg 150w, https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2023\/12\/fotografiranje-izdelkov3-2-768x768.jpg 768w, https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2023\/12\/fotografiranje-izdelkov3-2-12x12.jpg 12w, https:\/\/www.produktna-fotografija.si\/wp-content\/uploads\/2023\/12\/fotografiranje-izdelkov3-2.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.produktna-fotografija.si\/en\/kako-izdelati-moodboard\/\">How to make a creative plan \/ moodboard?<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Klju\u010dno je, da izberete pravilne&nbsp;tehni\u010dne pristope&nbsp;k produktnemu fotografiranju. Pri ustvarjanju izjemnih produktnih fotografij je klju\u010dnega pomena dobro na\u010drtovanje. Ena izmed naju\u010dinkovitej\u0161ih metod za izra\u017eanje va\u0161e vizije je s pomo\u010djo kreativnega na\u010drta oziroma moodboarda. Kaj je Moodboard \/ Kreativni na\u010drt? Moodboard \/ Kreativni na\u010drt je kot kola\u017e fotografij, ki slikovno prikazuje va\u0161o vizijo fotografiranja. Kak\u0161en je [&hellip;]<\/p>","protected":false},"author":14,"featured_media":39659,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Kako izdelati moodboard za fotografiranje \u2502 Produktna Fotografija","_seopress_titles_desc":"Preberite si,\u00a0kako uspe\u0161no izdelati va\u0161 kreativni na\u010drt ali moodboard, da bo va\u0161 projekt lahko realiziran na najvi\u0161jem nivoju.","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.produktna-fotografija.si\/en\/wp-json\/wp\/v2\/posts\/39832"}],"collection":[{"href":"https:\/\/www.produktna-fotografija.si\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.produktna-fotografija.si\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.produktna-fotografija.si\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.produktna-fotografija.si\/en\/wp-json\/wp\/v2\/comments?post=39832"}],"version-history":[{"count":0,"href":"https:\/\/www.produktna-fotografija.si\/en\/wp-json\/wp\/v2\/posts\/39832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.produktna-fotografija.si\/en\/wp-json\/wp\/v2\/media\/39659"}],"wp:attachment":[{"href":"https:\/\/www.produktna-fotografija.si\/en\/wp-json\/wp\/v2\/media?parent=39832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.produktna-fotografija.si\/en\/wp-json\/wp\/v2\/categories?post=39832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.produktna-fotografija.si\/en\/wp-json\/wp\/v2\/tags?post=39832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}