{"id":27604,"date":"2022-07-29T06:58:58","date_gmt":"2022-07-29T06:58:58","guid":{"rendered":"https:\/\/www.mojemisli.si\/?p=27604"},"modified":"2024-09-26T06:11:09","modified_gmt":"2024-09-26T06:11:09","slug":"kako-ustvariti-fotografije-izdelkov-ki-bodo-povecale-prodajo-v-vasi-e-trgovini","status":"publish","type":"post","link":"https:\/\/www.produktna-fotografija.si\/en\/kako-ustvariti-fotografije-izdelkov-ki-bodo-povecale-prodajo-v-vasi-e-trgovini\/","title":{"rendered":"How to create photos for E-commerce?"},"content":{"rendered":"

Visual presentation of products plays a key role<\/strong> in attracting the attention of customers. When customers can't physically try on products, quality photos are critical to building trust and driving sales in an online store. <\/p>\n\n\n\n

Read useful tips, how to create high quality product photos,<\/strong> that will increase the appeal and sales of your e-commerce.<\/p>\n\n\n\n

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Preparation And Lighting<\/h2>\n\n\n\n

Start by preparing the products and the environment where you will shoot. Use natural light or artificial lighting<\/strong>, to achieve even and soft light. <\/p>\n\n\n\n

The simplest and the most common lighting placement is above the product from a 45 degree viewing angle <\/strong>(left or right) to avoid hard shadows. If the shadows on your product are still too strong, place a white reflective plate on the opposite side of the product<\/strong>, which will reduce the intensity level of shadows on your product.<\/p>\n\n\n\n

We suggest that you avoid setups that involve multiple lights or flash units to begin with, as you can 90% of photos are taken with only one light source. <\/strong><\/p>\n\n\n

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Select Appropriate Wallpaper<\/h2>\n\n\n\n

For a neutral background use a white or gray paper studio background<\/strong>. Thicker paper in a larger format can also serve as a background. This allows you to make the product stand out and not have distracting elements on the background.<\/p>\n\n\n\n

Using Different Angles<\/h2>\n\n\n\n

Present the product from different angles and perspectives. Include footage that highlights the details and practical use of the product<\/strong>, as you will show customers the practical value of the product. <\/p>\n\n\n\n

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The Right Use of Sharpness<\/h2>\n\n\n\n

Set the appropriate sharpness to focus the main part of the product. Use a smaller aperture (higher number)<\/strong> for greater depth of field and highlighting of details. A suitable aperture for product photography ranges in the range where your lens provides the best sharpness. This is usually in the f8 \u2013 f11 range<\/strong>, as we want the entire product to be in focus. <\/p>\n\n\n\n

If you are skilled with a camera and photo processing, you can also try the \"focus stacking\" technique<\/strong> where in post production (Photoshop) you combine several photos of your product into one final photo. Make sure that your camera is completely still in such a situation, and so is your product. <\/strong><\/p>\n\n\n\n

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Use of High Quality Equipment<\/h2>\n\n\n\n

Invest in a quality camera and lens if possible. Quality equipment will ensure sharp and rich recordings<\/strong>. If you use a smartphone, choose one with advanced photo features and enable HDR (high dynamic range) on it. <\/p>\n\n\n\n

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Adequate Color Representation<\/h2>\n\n\n\n

To achieve the correct colors of the product ensure correct color calibration and white balance<\/strong>. This is key to realistic color rendering and consistency of your products<\/p>\n\n\n\n

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White balance set incorrectly (Auto WB used)<\/figcaption><\/figure>\n\n\n\n

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A Minimalist Approach<\/h2>\n\n\n\n

Less is more. <\/strong>Focus on the main product and remove distracting elements to create clean compositions. A minimalistic approach emphasizes the point and draws the eye, which is key with photos for online stores.<\/strong><\/p>\n\n\n\n

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Series of Photographs<\/h2>\n\n\n\n

For a complete overview of the product take multiple photos\u00a0from different perspectives<\/strong>. Make sure each shot adds new information about the product.<\/p>\n\n\n\n

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Usage display<\/h2>\n\n\n\n

Show how the product improves customers' lives. Use mockups or create scenarios that show the product in use <\/strong>and its benefits.\u00a0This can be done in the studio or in the environment where the product is primarily used. <\/p>\n\n\n\n

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Photo Size and Resolution<\/h2>\n\n\n\n

Photos from your camera should be of the highest resolution<\/strong> for a clear display of details. You will later adjust the size of the photos in post production<\/strong>, to meet the requirements of your online store. They are usually used for use in online stores photos in 1:1 ratio and 1200\u00d71200 pxl.<\/strong><\/p>\n\n\n\n

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Proper photo processing<\/h2>\n\n\n\n

Use retouching tools<\/strong>, to remove small irregularities and improve the appearance of the product. Be careful not to overdo it and keep the natural look<\/strong>.\u00a0Adobe Photoshop is usually used for this as it offers full control over your photo. <\/p>\n\n\n\n

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Follow the Online Store Guidelines<\/h2>\n\n\n\n

It is important to adhere to your online store's guidelines and requirements for the best product photos<\/strong>. Following these guidelines will make it easier to add photos to your website.<\/p>\n\n\n\n

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Summary<\/h2>\n\n\n\n

High-quality product photos they are critical to acquiring new\u00a0customers<\/strong> and increasing e-commerce sales. With the right photography techniques you can stand out among the competition<\/strong> and allow customers to better understand the product before purchasing. <\/p>\n\n\n\n

Photos are the visual bridge between the product and the customer<\/strong>, so take the time to create them and improve your customers' user experience.<\/p>\n\n\n\n

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